Though kidfluencer marketing is becoming more prevalent, research into children as
senders of commercial messages is scarce. Considering the roles of parents, followers and …

Political parties have started exploring how to involve social media influencers in their public
relations activities during elections. Political communicators are following in the footsteps of …

This paper investigates the intersection of racism, nationality, and the global Latin American
influencer dream. It examines the experiences of Latin American influencers in the United …

Virtual influencers (VI), a novel nexus of technology and customer behavior, have
significantly increased in relevance in the marketing environment. It is crucial to investigate …

Werbung und ihre Erscheinungsformen differenzieren sich immer weiter aus. Mit der Folge,
dass das gesamte Feld der Werbung immer unübersichtlicher wird. Im diesem Lehrbuch …

To move beyond the framework of platform labor as either exploitative or empowering, this
panel considers intricate forms of self-reinvention within the realm of cultural work. Our …

Influencer marketing has become an important and often used strategy for companies to
reach their target audience through people that are trusted by the public, the influencers …

With the trickling realization that social media influencers might affect political attitudes and
choices of their followers, they have appeared on the radar of political communication. As …

A Company's goals are profit and the best market share to occupy the position of market
leader. Marketing strategies are proven to be able to maintain market share. The market …

Influencer marketing has emerged as an essential technique for organizations seeking to
establish and sustain consumer loyalty in the highly competitive digital marketplace. This …