Standing for politics: What consequences for brands?

L Grazzini, D Acuti, V Mazzoli, L Petruzzellis… - Italian Journal of …, 2020 - Springer
This research explores how corporate political activity (CPA) affects consumers' online
behavior. Recently, brands' engagement in the political realm has expanded as results of …

To change the law, defy the law: Hijacking the cause and co-opting its advocate

B Cova - Journal of Public Policy & Marketing, 2020 - journals.sagepub.com
Corporations are becoming increasingly active in the political landscape, with some
claiming to support social causes aimed at influencing the regulatory agenda. Beyond the …