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Standing for politics: What consequences for brands?
This research explores how corporate political activity (CPA) affects consumers' online
behavior. Recently, brands' engagement in the political realm has expanded as results of …
behavior. Recently, brands' engagement in the political realm has expanded as results of …
To change the law, defy the law: Hijacking the cause and co-opting its advocate
B Cova - Journal of Public Policy & Marketing, 2020 - journals.sagepub.com
Corporations are becoming increasingly active in the political landscape, with some
claiming to support social causes aimed at influencing the regulatory agenda. Beyond the …
claiming to support social causes aimed at influencing the regulatory agenda. Beyond the …