The purpose of this study is to determine whether internet marketing can affect the level of
customer loyalty with brand awareness as an intervening variable. This research is an …

Purpose Current research addresses the issue of brand loyalty while identifying its potential
predictors. The research also examines the direct impact of brand credibility on brand loyalty …

Although extant literature is gorged with the influence of social media marketing on brand
loyalty, empirical investigation on mediating effect of brand awareness on social media …

This study examined the effects of brand image on customer choices in Zimbabwean food
industry. Three objectives of the study were to determine the effect of brand image, corporate …

The most achieved business today are said to have strong customer loyalty. However, how
challenged to create behavioral loyalty into brand. This research paper studies about …

Karmaşık yapısı ve tüketici karar verme sürecindeki önemli etkisi nedeniyle marka, dikkatli
planlama ve uygulama süreci gerektiren bir konudur. Dolayısıyla marka konusu …

Today, corporate social responsibility is an important issue for most organizations as well as
their managers. Generally, Corporate Social Responsibility is a crucial issue and has …

The findings elucidate that brand equity is significantly differing amidst profile of customers
in organized retail outlets. Brand awareness, brand association, perceived quality and brand …

This study aims to determine consumer perceptions, awareness level and Consumer Insight
on Purchase Intention (buying interest) of the community to Tanjak and Tenun Lejo. The …