[HTML][HTML] Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
The impact of the use of influencers in recommending certain products to the audience has
been highlighted in recent literature on social media marketing. However, this literature has …
been highlighted in recent literature on social media marketing. However, this literature has …
[HTML][HTML] Why people watch user-generated videos? A systematic review and meta-analysis
The business ecosystem surrounding user-generated videos (UGVs) is rapidly expanding.
However, existing literature on the motivations for UGV consumption presents …
However, existing literature on the motivations for UGV consumption presents …
How generation X and millennials perceive influencers' recommendations: Perceived trustworthiness, product involvement, and perceived risk
Previous literature has found underlying differences in purchasing behaviors, consumption
habits, and Internet and social media usage between Generation X and Millennials. The …
habits, and Internet and social media usage between Generation X and Millennials. The …
[HTML][HTML] Exploring the connection between playing video games and watching video game streaming: Relationships with potential problematic uses
Video games have become an everyday part of the lives of thousands of users. While
playing video games is relatively common, enjoying video games through live streaming …
playing video games is relatively common, enjoying video games through live streaming …
Interpersonal relations and social actions on live streaming services. A systematic review on cyber-social relations
This article provides a systematic review on interpersonal relations and social actions on live
streaming services as, for instance, Twitch, Chaturbate, YouNow, or Taobao Live. Are those …
streaming services as, for instance, Twitch, Chaturbate, YouNow, or Taobao Live. Are those …
A multi-model approach for the extension of the use and gratification theory in video game streaming
Purpose Video game streaming (VGS) is emerging as an extremely popular, highly
interactive, inordinately subscribed and very dynamic form of digital media. Incorporated …
interactive, inordinately subscribed and very dynamic form of digital media. Incorporated …
Exploring the effectiveness of fashion recommendations made by social media influencers in the centennial generation
LJ Cabeza-Ramírez… - Textile Research …, 2023 - journals.sagepub.com
Previous literature has highlighted the social media influencer's (SMI's) credibility as a
crucial factor in explaining the persuasive power of recommendations. To date, however …
crucial factor in explaining the persuasive power of recommendations. To date, however …
Balancing creative expression and societal well-being: A comprehensive regulatory framework for the Chinese video game industry
Z Deng, Z Chen - Journal of the Knowledge Economy, 2023 - Springer
This paper explores the historical context surrounding administrative regulation concerning
copyrighted works and illuminates its particular challenges within the realm of video games …
copyrighted works and illuminates its particular challenges within the realm of video games …
[HTML][HTML] The intellectual structure of esports research
We aim to map the intellectual structure of eSports research in social Science to understand
its evolution and status. This article uses a cocitation analysis focused on eSports scientific …
its evolution and status. This article uses a cocitation analysis focused on eSports scientific …
Does aggressive commentary by streamers during violent video game affect state aggression in adolescents?
In the past 10 years, live-streaming services have gained huge popularity. Streamers usually
play video games and complement their performance with commentary. We examine the …
play video games and complement their performance with commentary. We examine the …