Marketing analytics: The bridge between customer psychology and marketing decision‐making
As modern marketing environments become increasingly data‐intensive, the role of
marketing analytics in illuminating the dynamics of customer psychology to inform marketing …
marketing analytics in illuminating the dynamics of customer psychology to inform marketing …
Impact of big data and machine learning on digital transformation in marketing: A literature review
A Miklosik, N Evans - Ieee Access, 2020 - ieeexplore.ieee.org
This paper describes the impact of big data and machine learning (ML) on digital
transformation of the marketing industry and the challenges it faces from a data and …
transformation of the marketing industry and the challenges it faces from a data and …
Exploring the pivotal role of community engagement on tourists' behaviors in social media: A cross-national study
With the prevalence of social media networks (SMNs) as platforms for community
engagement, substantial attention from academics and practitioners has been paid to …
engagement, substantial attention from academics and practitioners has been paid to …
Islamic mobile banking smart services adoption and use in Jordan
Purpose The research identifies the predictors of Islamic mobile banking (IMB) smart
services adoption and usage in Jordan. Design/methodology/approach Based on the …
services adoption and usage in Jordan. Design/methodology/approach Based on the …
How health consciousness and social consciousness affect young consumers purchase intention towards organic foods
Purpose This current research investigates antecedents affecting young consumers'
purchasing intention of organic foods in a develo** nation's (Pakistan) context utilizing …
purchasing intention of organic foods in a develo** nation's (Pakistan) context utilizing …
The effects of digital transformation, digital leadership, and entrepreneurial motivation on business decision making and business process performance: Evidence …
The purpose of this research was to examine the effects of digital transformation, digital
leadership, and entrepreneurial motivation on business decision making and business …
leadership, and entrepreneurial motivation on business decision making and business …
Data quality assurance begins before data collection and never ends: What marketing researchers absolutely need to remember
Data quality has become an area of increasing concern in marketing research. Methods of
collecting data, types of data analyzed, and data analytics techniques have changed …
collecting data, types of data analyzed, and data analytics techniques have changed …
How should firms orchestrate intrinsic and extrinsic motivational strategies for diverse value-creation outcomes: Synergy or trade-off effect?
YS Wei - Industrial Marketing Management, 2024 - Elsevier
Motivational strategies are vital in boosting performance, yet their effectiveness at the firm
level remains underexplored. This study proposes a supportive organizational culture as a …
level remains underexplored. This study proposes a supportive organizational culture as a …
The effects of digital transformational leadership, work environment and motivation on reinforc-ing job satisfaction: Evidence from vocational schools
The purpose of this study was to analyze the effect of job satisfaction, motivation, Digital
Transformational Leadership, work on jobs and teachers' performance of vocational schools …
Transformational Leadership, work on jobs and teachers' performance of vocational schools …
Big data-driven marketing enabled business performance: A conceptual framework of information, strategy and customer lifetime value
The competitiveness of the business ecosystem is exponentially increasing nowadays.
Cutthroat competition is being observed by the business leaders to retain the customers and …
Cutthroat competition is being observed by the business leaders to retain the customers and …