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Artificial intelligence in interactive marketing: a conceptual framework and research agenda
Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …
identify, create, nurture and manage interactive marketing relationships. However, most …
An overview of business advancement through technology: Markets and marketing in transition
Technology transforms rapidly nearly every aspect of corporate life. Technological
innovation drives businesses and vice versa. Businesses produce new technologies while …
innovation drives businesses and vice versa. Businesses produce new technologies while …
The dark side of generative artificial intelligence: A critical analysis of controversies and risks of ChatGPT
Objective: The objective of the article is to provide a comprehensive identification and
understanding of the challenges and opportunities associated with the use of generative …
understanding of the challenges and opportunities associated with the use of generative …
The caring machine: Feeling AI for customer care
Customer care is important for its role in relationship building. This role has traditionally
been performed by human customer agents; however, the emergence of interactive …
been performed by human customer agents; however, the emergence of interactive …
[HTML][HTML] The impact of artificial intelligence and Industry 4.0 on transforming accounting and auditing practices
The main aim is to investigate the impact of artificial intelligence (AI), Industry 4.0 readiness,
and Technology Acceptance Model (TAM) variables on various aspects of accounting and …
and Technology Acceptance Model (TAM) variables on various aspects of accounting and …
[HTML][HTML] The Fifth Industrial Revolution: How harmonious human–machine collaboration is triggering a retail and service [r] evolution
This manuscript draws attention to the dawn of the Fifth Industrial Revolution (5IR) and
highlights its potential for addressing a host of issues within retail and service domains. With …
highlights its potential for addressing a host of issues within retail and service domains. With …
Artificial intelligence and consumer behavior: From predictive to generative AI
Since the introduction of ChatGPT, the leading example of Generative Artificial Intelligence
(GenAI), the research community and the general public have been captivated by GenAI's …
(GenAI), the research community and the general public have been captivated by GenAI's …
The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy
Purpose This study aims to empirically investigate the relationship between artificial
intelligence (AI) in marketing (AIM) and business performance from the resource-based view …
intelligence (AI) in marketing (AIM) and business performance from the resource-based view …
[HTML][HTML] Chatbots' effectiveness in service recovery
Leveraging the computers are social actors theory, in this study, we explore traits of artificial
intelligence-based chatbots that make them perceived as trustworthy, drive consumers to …
intelligence-based chatbots that make them perceived as trustworthy, drive consumers to …
[HTML][HTML] Determining factors related to artificial intelligence (AI) adoption among Malaysia's small and medium-sized businesses
The purpose of the study is to examine the relationship between Competitive Pressure (CP),
Top Management Commitment (TMC), Employee Adaptability (EA), External Support (ES) …
Top Management Commitment (TMC), Employee Adaptability (EA), External Support (ES) …