Purpose Restaurants with limited promotion budgets depend mainly on word of mouth
(WOM) among customers. WOM seems particularly important to the marketing of services …

Purpose The purpose of this study is to examine the development of service quality research
in hospitality and tourism from 1984 to 2014, to identify research gaps and to suggest …

Impact of service quality and corporate image on satisfaction and loyalty behavioral intention
are explored by using the PLS-SEM (Partial Least Squares Structural Equation Modeling) …

Studies on the relationship between customers' experiences in participating in corporate
social responsibility (CSR) activities of a company (CSRE) and brand relationship quality …

Building on a mixed-method approach, this study examines the practices engaged in
creating value propositions in the exhibition industry from the perspective of service …

The dynamic and fast-expanding business events sector plays a vital role in the professional
lives of hundreds of millions of people worldwide by providing settings in which they can …

Purpose This study aims to investigate the impact of the loyalty program members'
satisfaction toward the hotel loyalty program benefits and the customer management …

This paper analyzes and critically discusses the state of the art of the trade fair scientific
literature. The study adopts a systematic literature review, performed through a comparison …

Successful exhibition branding is essential to ensure that an exhibition organizer attracts a
critical number of both exhibitors and visitors to profitably operate in an ever more …

The existence of banking institutions has an important role in the country's economy.
Banking institutions have three main functions, namely financial intermediary, agent of …