The purpose of this study is to explore the marketing strategies for the introduction of
Beacons technology applications (BLE) technology in businesses and how it can convert …

Background: The purpose of this article was to review the published literature and evaluate
the association between air quality/air pollution and the lockdown/stay-at-home orders …

This study aims to investigate the effect of digital marketing, social media marketing and
electronic word-of-mouth EWOM, on the purchase intention with moderating effect of brand …

This study aims to identify why firms, specifically SMEs in the hospitality and tourism
industry, downsized during the recent global economic distress caused by COVID-19. This …

Recently audio and video material has been used significantly in various online platforms.
The au-dio-video materials enhance the teaching and learning process by facilitating the …

This paper explores the impact of entrepreneurial education among international students
studying higher education in the UAE. The authors examine the role of entrepreneurial …

The blockchain technology is rapidly growing allowing high potential use of technology to
help educational organisations to reach to their goals while satisfying the learning process …

This study aims to establish Middle East users' perspectives on the major factors that impact
their decision to adopt Augmented Reality AR smart glasses (ARSG). Thus, an online …

To provide empirical evidence on improved customer happiness with the impact of
information sharing and delivery time in the retail banking sector in the UAE. The concepts of …

The primary aim of this research is to determine attitudes held towards autonomous vehicles
(AVs) and understand their impact on intentions to use the service among ride-hailing users …