Although the focus of research for decades, there is a surprising lack of consensus on what
is (and what is not) self-control. We review some of the most prominent theoretical models of …

In this paper, we test the influence of packaging sustainability on consumers' perceived
quality of food products using two experiments featuring raisins, chocolate bars and coffee …

Consumer decision making has been a focal interest in consumer research, and
consideration of current marketplace trends (eg, technological change, an information …

We propose that a simple “dual-self” model gives a unified explanation for several empirical
regularities, including the apparent time inconsistency that has motivated models of quasi …

In this era of increasing obesity and increasing threats of legislation and regulation of food
marketing practices, regulatory agencies have pointedly asked how “low-fat” nutrition claims …

Preferences often fluctuate as a result of transient changes in hunger and other visceral
states. When current decisions have delayed consequences, the preferences that should be …

People have self‐control problems: We pursue immediate gratification in a way that we
ourselves do not appreciate in the long run. Only recently have economists considered the …

A common assumption underlying the analysis of consumers' choices among optional tariffs
is that consumers choose the tariff that maximizes their surplus and, thus, the tariff that leads …

Many of the most significant choices that people make are between vices, which exchange
small immediate rewards for large delayed costs, and virtues, which exchange small …

The objective of the present research is to study consumer decisions to utilize a line of credit.
The life-cycle hypothesis from economics argues that consumers should intertemporally …