In the early 2000s, Prahalad and Hart presented the possibility of serving the poor profitably
and alleviating poverty. They introduced the concept of BoP (Bottom/Base of the Pyramid) …

ABSTRACT A disparate collection of knowledge on the well‐being of low‐income
consumers presents difficulties for both academics and practitioners. This review article …

Decision-making in complex systems becomes even more challenging when the
environment creates volatile, uncertain, complex, and ambiguous conditions that disrupt …

Focusing on the government-led health service in the UK, this paper explores the
experiences of family caregivers, responsible for co-ordinating the healthcare of older adults …

The menopause market includes biomedical treatments, alternative remedies, and
commercial offerings that address various menopause symptoms and experiences. Since …

Marketing research targeting poor consumers has been develo** recently. The specific
characteristics of these consumers make it difficult to conduct empirical research. This …

Extant research is equivocal on the positive and negative implications of counterfeits and is
unable to offer an explanation for why purchase and use of counterfeits evoke mixed and …

La recherche en marketing sur les consommateurs pauvres s' est développée récemment.
Les spécificités de ces consommateurs sont à l'origine de difficultés pour conduire des …

Consumer social responsibility (CNSR) is a critical determinant influencing consumer's
socially conscious purchasing behavior. This study operationalizes the concept of CNSR …

The irrational expression of consumer behavior in the field of health management services
can easily trigger a crisis of trust, posing a serious challenge to creating a healthy …