This review article develops an integrated overview of the present status of the theory of
power and conflict in marketing channels. It includes a presentation of the conceptual …

The concept of postponement is increasingly drawing the attention of researchers and
practitioners. Postponement means delaying activities in the supply chain until customer …

Omnichannel marketing is often viewed as the panacea for one-to-one marketing, but this
strategic path is mired with obstacles. This article investigates three challenges in realizing …

Green purchase behaviour is receiving a growing attention in the academic community, as
understanding it is crucial for the growing number of companies develo** and marketing …

As our discipline has matured, we have begun to develop theories of supply chain
management. However, we submit that a major omission of theory development in the …

Taking an integrative approach, this highly visual, four-color book discusses hospitality
marketing from a team perspective, examining each hospitality department and its role in the …

The delineation of B2B from 'mainstream'marketing reflects the limitations of the traditional,
goods-dominant (GD) model of exchange and a conceptualization of value creation based …

A management construct cannot be used effectively by practitioners and researchers if a
common agreement on its definition is lacking. Such is the case with the term “supply chain …

Relationship marketing—establishing, develo**, and maintaining successful relational
exchanges—constitutes a major shift in marketing theory and practice. After conceptualizing …

Commitment in channel relationships is modeled as a function of (1) each party's perception
of the other party's commitment,(2) self-reported and perceived pledges (idiosyncratic …