Indonesia berkomitmen untuk menyukseskan Sustainable Development Goals (SDGs)
sebagai bagian dari upaya pembangunan ekonomi berkelanjutan yang juga merupakan …

The phenomenon of Korean brand ambassadors (Hallyu) has been identified as one of the
most effective marketing strategies to increase sales, specifically in e-commerce. Fans of …

Purpose: With emerging modern phenomena in the world, the aesthetic appeal of a product
is utilized by retailers as visual marketing strategies. The main aspiration of the study is to …

This study aims to determine the effect of the QRIS digital payment tool on the consumer
behaviour of Generation Z. The research involved 120 respondents who are students of the …

The objective of this study is to investigate the impact of the work environment, salary, career
development, and staff retention on turnover intention within the Plastic Division of CV …

Masyarakat Indonesia memiliki karakteristik tidak terencana dan suka bertindak last minute,
yang mana dapat menyebabkan terjadinya impulsive buying. Salah satu faktor yang …

Penelitian ini bertujuan membuktikan digital marketing, store atmosphere, dan kualitas
layanan berpengaruh terhadap kepuasan pelanggan yang menggunakan jasa sewa dan …

The emergence of Muslim fashion in Banyuwangi can be attributed to the inclination of the Z
generation to utilize e-commerce platforms for fashion shop**, hence promoting impulsive …

Music is the art of sound arranged in such a way as to produce beautiful rhythms, melodies
and harmonies. Music itself has been widely used as background sound in various fields …

The aim of this research was to investigate the impact of Hedonistic Shop** Motivation,
Shop** Culture, and Brand Ambassador on the Purchase Intention of Blibli. com …