Anthropogenic carbon emissions have the potential to trigger changes in climate and
ecosystems that would be catastrophic for the well-being of humans and other species …

Norms prescribe how to make decisions in social situations and play a crucial role in
sustaining cooperative relationships and coordinating collective action. However, following …

Integrating the social and natural sciences to effectively tackle the intertwined challenges
represented by the Sustainable Development Goals (SDGs) has been advocated for years …

Social tip** can accelerate behaviour change consistent with policy objectives in diverse
domains from social justice to climate change. Hypothetically, however, group identities …

Humans have evolved culturally and perhaps genetically to be unsustainable. We exhibit a
deep and consistent pattern of short-term resource exploitation behaviours and institutions …

For a policy-maker promoting the end of a harmful tradition, conformist social influence is a
compelling mechanism. If an intervention convinces enough people to abandon the …

The imagination is central to human social life but undervalued worldwide and
underexplored in psychology. Here, we offer Possible Worlds Theory as a synthetic theory of …

Interventions are to the social sciences what inventions are to the physical sciences–an
application of science as technology. Behavioural science has emerged as a powerful toolkit …

Social norms theory has become prominent framework for understanding the perpetuation of
female genital mutilation/cutting (FGM/C), and has influenced the design of interventions …

Applied cultural evolution includes any effort to mobilize social learning and cultural
evolution to promote behaviour change. Social tip** is one version of this idea based on …