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[HTML][HTML] Customer engagement and social media: Revisiting the past to inform the future
Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …
social media has further amplified the importance of this concept. Yet, our understanding of …
[HTML][HTML] Past, present, and future of customer engagement
Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …
Despite flourishing interest on CE among marketing academics and professionals, no …
Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty
Customer engagement is a key metric for gauging brands' social media success. Luxury
fashion brands increasingly use social media to connect with customers. This paper tests a …
fashion brands increasingly use social media to connect with customers. This paper tests a …
Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors
Consumers increasingly interact with multimedia posts shared by peers on social media
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …
The impact of customer relationship management and company reputation on customer loyalty: The mediating role of customer satisfaction
This study investigates the impact of customer relationship management (CRM) and
company reputation on customer loyalty with customer satisfaction mediating the relation …
company reputation on customer loyalty with customer satisfaction mediating the relation …
First-time versus repeat tourism customer engagement, experience, and value cocreation: An empirical investigation
Though customer engagement (CE) and customer experience (CX) are recognized as key
research priorities, empirically derived insight into their association with tourism customers' …
research priorities, empirically derived insight into their association with tourism customers' …
Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust
MW Li, HY Teng, CY Chen - Journal of Hospitality and Tourism …, 2020 - Elsevier
Customer engagement has been recognized an essential determinant of brand loyalty.
However, the psychological mechanism of customer engagement has rarely received full …
However, the psychological mechanism of customer engagement has rarely received full …
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention
Despite the growing interest in digital influencers as a brand communication tool in recent
years, much remains to be explored to understand how they can build a bond with their …
years, much remains to be explored to understand how they can build a bond with their …
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …
Engaging and retaining customers with AI and employee service
Artificial intelligence (AI) permeates in service organisations as a tool to enhance
operational efficiency and improve customer experience. Reports show that most consumers …
operational efficiency and improve customer experience. Reports show that most consumers …