Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …

Literature reviews serve as cornerstones for advancing the corpus of existing knowledge.
This article offers an overview of the evolution of destination studies from 2000 to 2020. The …

This study aims to investigate the interplay of visitor engagement, authenticity, and
destination image in driving revisit and electronic word of mouth (eWOM) intentions of …

Food consumption is an important notion in the hospitality literature. Although its role in
gaining visitors' satisfactory travel experience and in affecting tourists' experiences of a …

This study sought to propose an extended model of the theory of planned behavior (TPB),
incorporating further major constructs in tourism marketing (ie travel motivation, eWOM …

Purpose This paper aims to explore the influence of e-reputation, destination image and
social media marketing efforts (SMME) on the intention to visit among tourists. The …

The current study develops a theoretical model of the effect of memorable tourism
experiences (MTEs) on behavioral intentions by examining the structural relationships …

Over the past decades there has been a sustained interest in country image and destination
image constructs in two primary streams of literature, including international marketing and …

Inaccurate promotional information about tourist destinations may result in tourists' negative
evaluations. This study proposes a new approach to measure the congruence between …

The purpose of this study is to empirically test an integrative model linking tourists' emotional
experiences, perceived overall image, satisfaction, and intention to recommend. The model …