The study of digital financial services is not recent; however, since COVID-19, new attention
has been given to solutions that avoid face-to-face interactions. Accordingly, the number of …

Esports has been boosted by the proliferation of gamified social live streaming (SLS)
platforms over the past few years. While previous research has recognized the complexity of …

Businesses add gamification to their mobile shop** applications to increase customer
interaction and their continuance intention. It has been observed that, with gamification …

Purpose M-wallets have emerged as one of the most important financial innovations of the
21st century, enabling users to carry digital cash by securely storing payment methods on …

With the rise of blockchain technology, asset tokenisation–issuing blockchain tokens to
represent asset ownership–is expected to become more prevalent. This study uniquely …

This research enriches the current understanding of digital marketing knowledge acquisition
through game‐based learning (GBL). The study is based on a sample of 476 participants …

The emergence of cryptocurrencies has caught the attention worldwide. Some parties have
considered issuing cryptocurrencies an excellent opportunity to raise capital and other …

We investigate whether gamification can help mitigate behavioral biases of investors by
conducting a unique stock market experiment that is free from observer-expectancy and …

Consumers have used digital payments widely in recent years, and the COVID-19 pandemic
accelerated this process. Similarly, academic interest in this topic has followed this trend …

This study aims to analyze the impact of consumption values on the adoption of NBG's
mobile banking services and the role of customers' motivation and app adoption in this …