This Review summarizes and draws connections between diverse streams of empirical
research on privacy behavior. We use three themes to connect insights from social and …

This paper captures the current state of privacy scholarship in marketing and related
disciplines. We examine theoretical perspectives and empirical findings about data and …

We propose that digital technologies and related data become increasingly prevalent and
that, consequently, ethical concerns arise. Looking at four principal stakeholders, we …

Although marketers increasingly rely on customer data, firms have little insight into the
ramifications of such data use and do not know how to prevent negative effects. Data …

We review different streams of social science literature on privacy with the goal of
understanding consumer privacy decision making and deriving implications for policy. We …

This article summarizes and draws connections among diverse streams of theoretical and
empirical research on the economics of privacy. We focus on the economic value and …

Advancements in information technology often task users with complex and consequential
privacy and security decisions. A growing body of research has investigated individuals' …

Dark patterns are user interfaces whose designers knowingly confuse users, make it difficult
for users to express their actual preferences, or manipulate users into taking certain actions …

Retailers gather data about customers' online behavior to develop personalized service
offers. Greater personalization typically increases service relevance and customer adoption …

ABSTRACT In 1999, Jon Hanson and Douglas Kysar coined the term" market manipulation"
to describe how companies exploit the cognitive limitations of consumers. For example …