This paper captures the current state of privacy scholarship in marketing and related
disciplines. We examine theoretical perspectives and empirical findings about data and …

Advancements in information technology often task users with complex and consequential
privacy and security decisions. A growing body of research has investigated individuals' …

We propose that digital technologies and related data become increasingly prevalent and
that, consequently, ethical concerns arise. Looking at four principal stakeholders, we …

Dark patterns are user interfaces whose designers knowingly confuse users, make it difficult
for users to express their actual preferences, or manipulate users into taking certain actions …

We review different streams of social science literature on privacy with the goal of
understanding consumer privacy decision making and deriving implications for policy. We …

In this day and age of identity theft, are we likely to trust machines more than humans for
handling our personal information? We answer this question by invoking the concept of" …

Although marketers increasingly rely on customer data, firms have little insight into the
ramifications of such data use and do not know how to prevent negative effects. Data …

The use of Artificial Intelligence (AI) has grown rapidly in the service industry and AI's
emotional capabilities have become an important feature for interacting with customers. The …

This Review summarizes and draws connections between diverse streams of empirical
research on privacy behavior. We use three themes to connect insights from social and …

Privacy in the workplace is a pivotal concern for employees and employers. Employees
expect to be in control of the personal information and access they provide to the …