Contextual features influence human and non-human decision making, giving rise to
preference reversals. Decades of research have documented the species and situations in …

Understanding why animals (including humans) choose one thing over another is one of the
key questions underlying the fields of behavioural ecology, behavioural economics and …

Exit choice is critical to saving lives during a building evacuation. Numerous studies have
examined how environmental factors, social interactions, and individuals' internal factors …

Traditional theories of decision making require that humans evaluate choice options
independently of each other. The independence principle underlying this notion states that …

Understanding the cognitive processes involved in multi-alternative, multi-attribute choice is
of interest to a wide range of fields including psychology, neuroscience, and economics …

The COVID-19 pandemic has changed our lives to a profound extent. In this research, we
examined how the pandemic might have influenced people's general risk attitude in their …

When people are choosing among different options, context seems to play a vital role. For
instance, adding a third option can increase the probability of choosing a similar dominating …

As a manifestation of bounded rationality, decoy effect occurs when adding a new choice
option into an existing choice set increases the probability of some options in the original set …

Objective: During the COVID-19 pandemic, individuals in some countries had the option to
choose from different vaccines, some of which were perceived as less favorable than others …

As artificial intelligence (AI) assisted search and recommender systems have become
ubiquitous in workplaces and everyday lives, understanding and accounting for fairness has …