In a post-COVID landscape, building interest and evoking positive emotions toward tourism
products are vital for destination recovery. As a result, interest and opportunity for the use of …

The concept of presence, ubiquitous in VR research, remains in infancy in tourism literature.
Researchers in the field have called for empirical studies into the determinants as well as …

Faced with the ongoing diversification and commercial success of highly immersive media
technologies (eg, VR headsets), both content producers and scientific scholars have …

Advergames are generally believed to be an effective advertising format due to their
gamified and engaging nature. The empirical evidence for this, however, is inconclusive …

Cardiac arrests stand as a leading cause of mortality worldwide. When performed timely,
cardiopulmonary resuscitation (CPR) can significantly improve a person's chance of survival …

In virtual environments, people tend to behave in line with the virtual avatars they embody.
For example, when an individual embodies an attractive and physically fit avatar, they might …

Background Virtual reality (VR) has gained popularity in daily life, and VR food cues seem to
elicit food cravings, similar to real food cues. However, little is known about the impact of VR …

Many victims of gendered violence suffer from systematic stigmatization. A novel approach
to reduce the negative bias toward victims of gendered violence is the use of video games …

With the rise of immersive media, advertisers have started to use 360° commercials to
engage and persuade consumers. Two experiments were conducted to address research …

Organizations and brands have long since used stories to communicate and resonate with
their audiences. Nowadays, novel interactive media formats are used to enhance these …