Purpose Despite its volume, the academic research on the impact of electronic word of
mouth (eWOM) on tourism and hospitality consumer behaviour is fragmented and largely …

Events and festivals are key elements of the tourism product in many destinations (Getz and
Page, 2016). The ability of festivals and events to attract visitors to a host region, and to …

Purpose Dynamic, volatile, and time-sensitive industries, such as tourism, travel and
hospitality require agility and market intelligence to create value and achieve competitive …

Drawing on social exchange theory and the service-dominant logic framework this paper
explores the association between value co-creation and the willingness to engage in …

Purpose Pet-friendly hotels are growing rapidly. The prevalence of pet adoption has largely
resulted from the loneliness due to social distancing that happened during the Coronavirus …

Purpose Drawing on the service-dominant logic and the institutional theory, this paper aims
to explore the value-creating mechanisms of branding in the destination context and the …

Purpose: The present study aims to give a short introduction into the possibilities offered by
Voyant Tools to quantitatively explore qualitative data on the Sales-Marketing Interface …

Residents are pivotal in the competitiveness of tourism destinations. Yet, their role as place-
brand ambassadors needs better understanding, particularly in relation to social media …

This study examines the predicting effect of celebrity involvement on destination authenticity
(object-based authenticity and existential authenticity) and hence travel intention in the …

This paper examines the characteristics that drive conflicting outcomes on the impact of
Twitter data on firm returns using financial micro data. Using 314 European tourism firms as …