Second/foreign language teaching has been found as one of the most emotional
professions worldwide. To generate optimal academic outcomes and run an effective …

Recent advancements in artificial intelligence (AI) and the emergence of AI‐based social
applications in the market have propelled research on the possibility of consumers …

Purpose This research aims to explore the impact of social media marketing (SMM) activities
on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and brand …

The growth in luxury consumption has fuelled interest in understanding consumer
perceptions of luxury brands, particularly with the escalation of social media usage. This …

This research aims to investigate the impact of social media marketing activities (SMMa) on
brand loyalty directly and through mediating variables community engagement and …

As one of the first empirical attempts investigating the emerging role of positive emotional
culture within organizations, the study examined how a symmetrical internal communication …

Purpose Prior studies on brand relationships tend to overlook the mediator (s) between the
relationships between brand experience and brand loyalty. Hence, the main purpose of this …

Purpose The purpose of this paper is to investigate the role of trust in enhancing customer
loyalty, and to test the mediation role of commitment and customer intimacy in the …

Along with the development of artificial intelligence (AI), more IT applications based on AI
are being created. A personal intelligent assistant is an AI application that provides …

Biologists and social scientists have long tried to understand why some societies have more
fluid and open interpersonal relationships and how those differences influence culture. This …