Previous research mainly focused on the agency-theoretical explanation of multi-unit
franchising (MUF). The aim of this study is to develop a relational governance perspective of …

We assess in an integrated model the antecedents of multi-unit franchising as well as its
outcomes. Based on both franchisor and franchisee data, the results related to the …

This study explores the membership management process in a franchise network. Via an in-
depth case study of a German tire retail franchising network, we develop a four-stage …

The establishment of a compelling brand lies at the heart of a franchise network's success.
To maintain brand integrity, franchisors rely on franchisees to deliver the brand promise …

This paper combines agency and social exchange theoretic perspectives to examine
opportunistic behaviour in hospitality franchise agreements. It identifies and analyses the …

Previous research on multi-unit franchising (MUF) has primarily focused on agency and
transaction cost perspectives. The present study develops and tests an organizational …

In this paper, we use organizational economics theories to explain the percentage of multi‐
unit franchisees within franchise chains. We use transaction cost theory, property rights view …

Using the resource‐based view framework, we investigate the link between multiunit
franchising (MUF) and performance on four key challenges in franchise chain management …

Franchising has taken a prominent position in service industries for several decades, but
little is known about how franchising affects financial performance. Thus, we addressed the …

Purpose–Within a competitiveness perspective, the main purpose of this paper is to
investigate and analyze franchise categories and changing profiles and trends of the …