Since the publication of the Bass model in 1969, research on the modeling of the diffusion of
innovations has resulted in a body of literature consisting of several dozen articles, books …

Innovation is one of the most important issues in business research today. It has been
studied in many independent research traditions. Our understanding and study of innovation …

When the World Health Organization launched a worldwide campaign to eradicate
smallpox, it was engaged in diffusion. When Apple launched iPod, it was diffusing a new …

Marketing universals are defined as consumer behaviors within a segment and toward a
particular product category that are invariant across cultures. Using several definitions of …

The authors examine antecedents of consumer innovativeness in a cross-national context.
They propose a framework that distinguishes individual difference variables and national …

We examined the relationships of the constructs in the UTAUT model to determine how they
are affected by culture. In our study, we used data from Korea and the US to examine two …

Recently, it has been proposed that creating compelling experiences in the distinctive
consumption environment defined by the Internet depends on facilitating a state of flow …

The wealth of research into modelling and forecasting the diffusion of innovations is
impressive and confirms its continuing importance as a research topic. The main models of …

We develop an econometric model to study a setting in which a new product is launched first
in its domestic market and only at a later stage in foreign markets, and where the product's …

The accelerating cross-border flow of products, services, capital, ideas, technology and
people is driving businesses--large and small--to internationalise. International Business …