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First‐mover advantages
This article surveys the theoretical and empirical literature on mechanisms that confer
advantages and disadvantages on first‐mover firms. Major conceptual issues are …
advantages and disadvantages on first‐mover firms. Major conceptual issues are …
Research on Innovation: A Review and Agenda for Marketing Science
Innovation is one of the most important issues in business research today. It has been
studied in many independent research traditions. Our understanding and study of innovation …
studied in many independent research traditions. Our understanding and study of innovation …
[HTML][HTML] Circular business models for the fastmoving consumer goods industry: Desirability, feasibility, and viability
Fast-moving consumer goods (FMCGs) are products that have a short useful lifetime and are
typically designed for single or limited uses followed by disposal. The disposable nature of …
typically designed for single or limited uses followed by disposal. The disposable nature of …
Business strategy–MSMEs' performance relationship: innovation and accounting information system as mediators
Purpose This study provides empirical evidences on the relationship between business
strategy and micro, small and medium enterprises (MSMEs) performance. Additionally, the …
strategy and micro, small and medium enterprises (MSMEs) performance. Additionally, the …
Business model innovation performance: When does adding a new business model benefit an incumbent?
Many incumbent firms respond to the emergence of a disruptive business model by adding
the business model into their existing ones. But, not all incumbents perform better after …
the business model into their existing ones. But, not all incumbents perform better after …
Innovation or imitation? The role of organizational culture
Purpose–Innovation is crucial for attaining a competitive advantage for companies.
Innovation, versus imitation, motivates companies to launch new products and become …
Innovation, versus imitation, motivates companies to launch new products and become …
Strategic orientation of the firm and new product performance
The authors seek to understand which of three different strategic orientations of the firm
(customer, competitive, and technological) is more appropriate, when, and why it is so in the …
(customer, competitive, and technological) is more appropriate, when, and why it is so in the …
The measurement and determinants of brand equity: A financial approach
This paper presents a technique for estimating a firm's brand equity that is based on the
financial market value of the firm. Brand equity is defined as the incremental cash flows …
financial market value of the firm. Brand equity is defined as the incremental cash flows …
Sustainable competitive advantage in service industries: a conceptual model and research propositions
The purpose of competitive strategy is to achieve a sustainable competitive advantage
(SCA) and thereby enhance a business's performance. The authors focus on the distinctive …
(SCA) and thereby enhance a business's performance. The authors focus on the distinctive …
[كتاب][B] Strategic marketing
DW Cravens, N Piercy - 2006 - academia.edu
MAR402 STRATEGIC MARKETING Page 1 1 MAR402 STRATEGIC MARKETING COURSE
OUTLINE SEMESTER: FALL 2010 FACULTY MEMBER‘S DETAILS NAME: Dr. Pantelis Ioannou …
OUTLINE SEMESTER: FALL 2010 FACULTY MEMBER‘S DETAILS NAME: Dr. Pantelis Ioannou …