This study aims to investigate the effect of digital marketing, social media marketing and
electronic word-of-mouth EWOM, on the purchase intention with moderating effect of brand …

This study investigated the impact of digital marketing on the online purchase intention of e-
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …

The main objective of the current study is to investigate the impact of social media marketing
communication on the consumer response to University in UAE during COVID-19. In …

Small and Medium Enterprises (SMEs) have a central role in the Indonesian economy.
SMEs are a driver of the Indonesian economy and non-oil exports and have a significant …

The advent of digital marketing has replaced traditional marketing and shed a great impact
on the global economic paradigm. Digital market helps to flourish the service sector by …

Promotion of a university can be done using the Word-of-Mouth marketing communication
method. This marketing method will use its consumers to promote its products to others. This …

Purpose This study aims to examine the impact of social advertising (informative,
entertainment, credibility, ease of use, privacy and contents) on the buying behavior of …

The following study first examined how consumers are influenced by social media
advertising and what role vloggers play in influencer marketing. Secondly, the factors …

Penelitian ini bertujuan untuk mengembangkan kewirausahaan berkelanjutan dalam
pendidikan ekonomi dengan pendekatan berdasarkan prinsip-prinsip ekonomi Islam …

This study was an investigation into the effect of selected artificial intelligence tools and the
consideration set on the end-user purchasing intentions of convenient and shop** …