Researchers and practitioners talk about brand heritage even though its meaning and its
difference from related concepts are not entirely clear. Through a review of the …

Brand loyalty has been a popular research area for the previous decades, and concepts
such as satisfaction, trust, repurchase behavior and positive brand image have been …

This article provides a synthesis of the research on consumer time. Based on a systematic
review of studies from the past 25 years, it offers an original interpretative framework by …

Purpose–The purpose of this paper is to explain the emergence and existence of retro-
industries. The paper proposes using a multidisciplinary approach to define the concept of …

Purpose The purpose of this paper is to examine the presence of nostalgic advertising in
Indian television and its execution with reference to extent of information disclosure, level of …

This research compares historical and personal nostalgic appeals with potential influences
of consumption context and consumer self-construal. Results from two experiments indicate …

Food truck has become a new phenomenon in food and beverage industry Malaysia
especially in Klang Valley. The popularity of food truck does not only depend on the mobility …

Nostalgia is generally defined as a longing for the past, and from a marketing perspective it
can be described as an emotion that drives the purchase behaviors of consumers …

Bu çalışmanın amacı yaygın olarak kullanılan tüketici deneyimi ölçeklerinden yararlanılarak
müze deneyimlerini açıklamaya yönelik yeni bir ölçek ortaya koymaktır. Müze deneyimlerini …

Purpose The purpose of this paper is to empirically examine the links between consumer
age identity, nostalgia and preferences for nostalgic products. Design/methodology …