This research seeks to analyze how the use of smart data analytics solutions by tourism
stakeholders can promote the prediction of responsible customer behavior. After a …

Purpose This study aims to empirically investigate the relationship between artificial
intelligence (AI) in marketing (AIM) and business performance from the resource-based view …

Frugal innovation, also known as frugal engineering or innovation, is an approach to product
development and problem-solving that focuses on creating simple, affordable, and effective …

This study explores the potential of artificial intelligence (AI) in fostering sustainable
entrepreneurship within the tourism industry. The rapid growth of the tourism sector has …

Purpose The purpose of this study is to investigate the relationship between artificial
intelligence (AI) and decision making in the development of AI-related capabilities. We …

Abstract Although Business Intelligence (BI) and Business Analytics (BA) have been widely
adopted in the tourism sector, comparative research using BI and BA remains scarce. To fill …

The chapter aims to review the extant literature of AI and AR in marketing tourism using
bibliometric methods to understand the research's status, development, and growth from …

In the context of global digital transformation, computing resources have become a critical
production factor, profoundly impacting corporate operational efficiency, innovation …

Focussing on consumer behaviour analysis derived from the changes in Information and
Communications Technology (ICT), the purpose of this study is to analyse the primary …

In the world of business, the importance of competitive intelligence cannot be overdone. As
companies compete for market share and seek to gain an edge over their competitors …