Purpose This paper aims to critically review the most cited literature published from 2000 to
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …

Disruptive technologies such as the internet of things, big data analytics, blockchain, and
artificial intelligence have changed the ways businesses operate. Of all the disruptive …

The authors develop a three-stage framework for strategic marketing planning, incorporating
multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing …

This study presents a thorough examination of various Generative Pretrained Transformer
(GPT) methodologies in sentiment analysis, specifically in the context of Task 4 on the …

In this article, we review the growing literature on financial technology (FinTech) lending—
the provision of credit facilitated by technology that improves the customer–lender …

Words are part of almost every marketplace interaction. Online reviews, customer service
calls, press releases, marketing communications, and other interactions create a wealth of …

In light of the emerging discourse on AI systems' effect on society, whose perception swings
widely between utopian and dystopian, we conduct herein a critical analysis of how artificial …

We analyze the information content of a digital footprint—that is, information that users leave
online simply by accessing or registering on a Web site—for predicting consumer default …

Online social media drive the growth of unstructured text data. Many marketing applications
require structuring this data at scales non-accessible to human coding, eg, to detect …

Sentiment is fundamental to human communication. Countless marketing applications mine
opinions from social media communication, news articles, customer feedback, or corporate …