Purpose The purpose of this paper is to investigate the role of business analytics and
environmental orientation toward green innovation and green competitive advantage. In …

Preserving brand identity is a major challenge faced by B2B brand managers. This study
makes a unique contribution by investigating how to protect brand identity in the B2B context …

Purpose Adopting efficient marketing strategies is a challenging task in a competitive market
place involving complex marketing planning, techniques and mechanisms to identify the …

There are abundant studies on counterfeiting luxury products in developed and
underdeveloped countries. However, there is a lack of multi-country studies on Pakistan and …

In organizational management, selecting the most appropriate combination of balanced
scorecard (BSC) indicators as an equilibrium point based on scientific methods is of great …

The objective of this article is to design a game theory-based model to outline the role of the
government, firm and civil society for environmental sustainability. The study used the …

Manufacturing performance measurement offers an appropriate program for future planning,
controlling, and decisionmaking of organizations as well as determination of their present …

Purpose The purpose of the study is to assess manufacturing firm performance indicators
using a reasonably comprehensive integrated BSC-Game model to empirically determine …

This chapter examines the potential and limitations of criminal law as a policy tool for fighting
against the trade in counterfeit goods in Tanzania. It uncovers major challenges involved in …

This research aims to determine whether there is an impact of green competitive advantage
in supply chain management with green human capital as the moderating variable on …