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Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN

I Hameed, B Zainab, U Akram, WJ Ying, CC **ng… - Journal of Retailing and …, 2025 - Elsevier
This study aims to explore the factors influencing consumer engagement in live-streaming
retail. Using the Stimulus-Organism-Response (SOR) framework, the research examines the …
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A Study on the Factors Influencing Live Streaming Consumers' Purchase Decisions Based on Perceived Value Theory

H Zhang, X Hu, X Shi, J Xue - 2024 IEEE International …, 2024 - ieeexplore.ieee.org
Product display is one of the key factors influencing consumer intentions and behavior in live
streaming e-commerce. This study examines display attributes of live streaming in the …
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Mediating Roles of Trust and Interest in Influencing Consumer Purchase Decisions in Live Streaming E-commerce Scenarios

Y Liu, T Yang, X Shi, Y Fan… - 2024 IEEE International …, 2024 - ieeexplore.ieee.org
As users migrate from traditional e-commerce platforms to streaming platforms, showing
interest-based recommendations and interactions, understanding consumer purchase …
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Live Streaming as a Means of Communication in HR Management: Improving Interaction between Employees and Managers

P Pardosi, E Budiono, I Irawan… - Journal of …, 2024 - journal.ypidathu.or.id
Background. Effective communication between employees and managers is key to
successful HR management. In the midst of technological developments, the use of live …
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