The loyalty of the customers is very important for the survival of the organizations. Therefore,
the prime objective of the present study was to examine the effect of sensory factors namely …

With the primary aim to investigate the financial self-reliance of the reverse-chain, present
study formulates a cost-efficient and customer-centric closed-loop supply chain model that …

Purpose With growing mobility in a globalized world and an estimate of more than 300
million people going on religious pilgrimages every year, various researchers have been …

In this paper, optimal coordination of the demand side under uncertainty of the energy price
in energy market is studied. The consumers by demand response programs (DRPs) have …

Services marketing mix (7Ps) has a significant role in promoting customer's satisfaction and
loyalty. The present study, using structural equation modeling WarpPLS version (7) is used …

This research aims to determine the impact of service marketing on student decision-making
to decide on the choice of the Faculty of Economics and Business of Muhammadiyah …

Wabah Covid-19 memaksa konsumen untuk mengubah perilaku mereka dari yang
sederhana menjadi berbasis informasi dan teknologi. Salah satu perubahannya terjadi …

ABSTRACT A sharp increasing number of online shop** parcels and scattered customers
lead each express company to invest a lot logistics resources, but its utilization rate is low …

Purpose: This purpose of this manuscript is to study the effect of marketing mix on consumer
purchasing behaviour in the context of the Malaysian cosmetics sector. Theoretical …

Pawnshop is one of the non-bank financial institutions that is an alternative for the
community in meeting short-term needs. In this pawnshop business, there are many …