Financial technology (FinTech) is currently rising due to its essential impact on the economy.
The availability of FinTech provides an easier way for consumers to access various financial …

Purpose The purpose of this paper is to investigate how individual innovativeness and
social factors shape consumers' purchase decisions of organic products …

Despite the well-recognized impact of electronic word-of-mouth (eWOM) on consumer
decision-making, there is still a partial understanding of the differences integral to the …

Prior research has posited that product attributes are primary drivers of success that a firm
must consider to develop a competitive advantage. Two product attributes, originality and …

Extant research on social media influencers primarily focuses on the prepurchase stage (ie,
how influencers affect consumers' purchase intentions), while overlooking the postpurchase …

Many of our daily activities-such as using electricity, driving a car, or buying and disposing of
products-cause greenhouse gas emissions. Together these emissions make up an …

To keep human resource consumption within planetary boundaries, individual consumption
levels need to drop. We therefore investigated whether online communications …

The unprecedented COVID-19 has led to the collapse of numerous businesses, notably
within the tourism and hospitality sectors. Despite the burgeoning research on resilience …

This study identifies and explores key determinants of the behavior intention of mobile
commerce service users in Hong Kong. Findings from 390 respondents to a questionnaire …

An in-depth literature review associated with consumer/brand research provides the
foundation for this paper through explicating the evolution of this important research stream …