Purpose Understanding the outcomes of co-creation (CC) in healthcare is increasingly
gaining multidisciplinary scientific interest. Although more and more service management …

Background Value cocreation in health care (VCCH), mainly based on service-dominant
logic, emphasizes that participants, including both patients and physicians, can effectively …

The presence of brands on social networking sites is raising the competitive bar and
providing opportunities for consumers to experience products and services. In this sense, it …

Purpose The purpose of this paper is to investigate the potential roles for service robots (ie
socially assistive robots) in value networks of elderly care. Taking an elderly person's …

Codesign allows a design team to combine two sets of knowledge that are key to service
design: Customer insights into latent user needs and in-house professionals' conversion of …

Purpose Social live-streaming services are an emerging form of social media that is gaining
in popularity among researchers and practitioners. By facilitating real-time interactions …

Purpose This paper explores how service design can contribute to the evolution of health
service systems, moving them toward people-centered, integrated and technology-enabled …

Service design and innovation are receiving greater attention from the service research
community because they play crucial roles in creating new forms of value cocreation with …

This study examines (i) the role of students' value co-creation behaviour in contributing to a
university's image and reputation,(ii) the significant role that a university website plays in …

Purpose The purpose of this paper is to understand value cocreation in service ecosystems
from a multilevel perspective, uncovering value cocreation factors and outcomes at the …