Country of origin effect on US consumers' brand personality perception of automobiles from China and India
M Fetscherin, M Toncar - Multinational Business Review, 2009 - emerald.com
Chinese and Indian car manufacturers are entering developed markets. The question arises
how they will be perceived by consumers from those countries. Using the multi‐dimensional …
how they will be perceived by consumers from those countries. Using the multi‐dimensional …
China's overseas financial direct investment (ODI) in European football clubs: Revisiting ODI in the context of sport industry
S Lee, S No - Journal of Global Sport Management, 2022 - Taylor & Francis
One of the vital forces resha** the global football business in recent years is stemming
from China. In particular, a wave of Chinese ownership of European football clubs is not …
from China. In particular, a wave of Chinese ownership of European football clubs is not …
Corporate social responsibility in China's largest transnational corporations
Introduction Since the CCP's espousal of the 'Go Global'policy at the Sixteenth Party
Congress in 2002, Chinese outward foreign direct investment (OFDI) has increased rapidly …
Congress in 2002, Chinese outward foreign direct investment (OFDI) has increased rapidly …
[PDF][PDF] Inversión china en el sector automotriz latinoamericano
O Regalado Pezúa, GA Zapata - 2019 - repositorio.esan.edu.pe
En los últimos años, la inversión extranjera china ha desempeñado un papel determinante
en el crecimiento económico de Latinoamérica. Este capital ha contribuido a la …
en el crecimiento económico de Latinoamérica. Este capital ha contribuido a la …
[PDF][PDF] Discovering Chinese Product Strategies on Stimulating Attitude and Intention: Involvement of Innovation, Country-of-Origin and Knowledge.
Globalization has succeeded in broadening consumers' choice via technological assistance
which provides sufficient variety of information. Companies shall face competition, both at …
which provides sufficient variety of information. Companies shall face competition, both at …
[PDF][PDF] Estrategias de internacionalización de marcas chinas: una revisión de casos
O Regalado Pezúa, GA Zapata - 2017 - repositorio.esan.edu.pe
El presente documento de trabajo tiene como objetivo principal presentar las estrategias de
internacionalización que las marcas chinas han utilizado para posicionar sus productos en …
internacionalización que las marcas chinas han utilizado para posicionar sus productos en …
[PDF][PDF] The Influence of Product Innovation, Country of Origin, and Product Knowledge on Purchase Intention: The Mediating Effect of the Brand Attitude
RA Reswari, E Dhamayantie - hippocampus.si
Globalization has succeeded in broadening consumers' choice via technological assistance
which provides sufficient variety of information. Companies shall face competition, both at …
which provides sufficient variety of information. Companies shall face competition, both at …
[PDF][PDF] Documentos de Trabajo
OR Pezúa - 2017 - repositorio.esan.edu.pe
The main objective of the present working paper is to present the internationalization
strategies of Chinese brands to position their products in B2C markets globally. To do this …
strategies of Chinese brands to position their products in B2C markets globally. To do this …