Financial Times: One of the Best Books of 2017 Business Insider: One of the Best Science
Books of 2017 Dr. John Bargh, the world's leading expert on the unconscious mind, presents …

Stories have played a central role in human social and political life for thousands of years.
Despite their ubiquity in culture and custom, however, they feature only peripherally in …

This study examines how current smokers respond differently to gain–loss-framed
antismoking narratives depending on their stages of change to quit smoking. An experiment …

The purpose of this research was to investigate the relationship of fiction exposure and
individual differences in morally relevant traits such as empathy, moral identity, and moral …

Based on social comparison and role congruity theory, this study examined the effect of
perceived attainability and role congruity in media female role models on women's social …

John Bargh, der weltweit führende Sozialpsychologe, entschlüsselt in diesem
wegweisenden Standardwerk das Unbewusste. Er zeigt, dass unsere Gefühle, unser …

Based on the selective exposure self-and affect-management (SESAM) model and social
comparison theory, a 2× 2 between-subject experiment was conducted in which participants …

The experiment described in this article draws on affective disposition theory to clarify how
protagonist likeability influences participants' sleep hygiene-related self-efficacy and …

Media's presentation of eating is an important source of influence on viewers' eating goals
and behaviors. Drawing on recent research indicating that whether a story character …

The present experiment draws on social cognitive theory to examine how story protagonist
self-efficacy (high vs. low) influences participants' sleep hygiene-related self-efficacy and …