Social influence research in consumer behavior: What we learned and what we need to learn?–A hybrid systematic literature review

R Bhukya, J Paul - Journal of Business Research, 2023‏ - Elsevier
Social influence plays a significant role in sha** consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …

Consumer trust in food and the food system: a critical review

W Wu, A Zhang, RD van Klinken, P Schrobback… - Foods, 2021‏ - mdpi.com
Increased focus towards food safety and quality is resha** food purchasing decisions
around the world. Although some food attributes are visible, many of the attributes that …

Human vs. AI: The battle for authenticity in fashion design and consumer response

G Lee, HY Kim - Journal of Retailing and Consumer Services, 2024‏ - Elsevier
Abstract Generative Artificial Intelligence (AI) empowers the AI design process. Then, how
do consumers respond to AI-designed fashion products? Building on schema theory, this …

Global versus local consumer culture: Theory, measurement, and future research directions

JBEM Steenkamp - Journal of International Marketing, 2019‏ - journals.sagepub.com
The last few decades have seen the emergence of global consumer culture (GCC) as an
important force in the marketplace. Yet, in recent years, powerful political and economic …

Intention to choose Halal products: the role of religiosity

A Mukhtar, MM Butt - Journal of Islamic marketing, 2012‏ - emerald.com
Purpose Muslims living in multi-religious societies are considered more conscious about the
permissibility (Halal) of products and thus the majority of Halal research in the non-financial …

Purchase intention for luxury brands: A cross cultural comparison

Q Bian, S Forsythe - Journal of business research, 2012‏ - Elsevier
This cross-cultural study examines the effects of individual characteristics (ie, consumers'
need for uniqueness and self-monitoring) and brand-associated variables (ie, social …

Can evoking nature in advertising mislead consumers? The power of 'executional greenwashing'

B Parguel, F Benoit-Moreau… - International Journal of …, 2015‏ - Taylor & Francis
This paper examines the 'executional greenwashing'effect, defined as the use of nature-
evoking elements in advertisements to artificially enhance a brand's ecological image. Using …

The influence of social media marketing on consumers' purchase decision: investigating the effects of local and nonlocal brands

M Hasan, MS Sohail - Journal of International Consumer Marketing, 2021‏ - Taylor & Francis
Growing usage of social media has provided marketers a better space to engage with
customers. However, research examining effects of social media marketing from the …

Authenticity is contagious: Brand essence and the original source of production

GE Newman, R Dhar - Journal of marketing research, 2014‏ - journals.sagepub.com
It is well established that differences in manufacturing location can affect consumer
preferences through lay inferences about production quality. In this article, the authors take a …

How perceived brand globalness creates brand value

JB EM Steenkamp, R Batra, DL Alden - Journal of international business …, 2003‏ - Springer
In today's multinational marketplace, it is increasingly important to understand why some
consumers prefer global brands to local brands. We delineate three pathways through which …