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Social influence research in consumer behavior: What we learned and what we need to learn?–A hybrid systematic literature review
Social influence plays a significant role in sha** consumer behavior, and research in this
area comprises a substantial portion of the literature. Despite the vast number of studies …
area comprises a substantial portion of the literature. Despite the vast number of studies …
Consumer trust in food and the food system: a critical review
Increased focus towards food safety and quality is resha** food purchasing decisions
around the world. Although some food attributes are visible, many of the attributes that …
around the world. Although some food attributes are visible, many of the attributes that …
Human vs. AI: The battle for authenticity in fashion design and consumer response
Abstract Generative Artificial Intelligence (AI) empowers the AI design process. Then, how
do consumers respond to AI-designed fashion products? Building on schema theory, this …
do consumers respond to AI-designed fashion products? Building on schema theory, this …
Global versus local consumer culture: Theory, measurement, and future research directions
The last few decades have seen the emergence of global consumer culture (GCC) as an
important force in the marketplace. Yet, in recent years, powerful political and economic …
important force in the marketplace. Yet, in recent years, powerful political and economic …
Intention to choose Halal products: the role of religiosity
Purpose Muslims living in multi-religious societies are considered more conscious about the
permissibility (Halal) of products and thus the majority of Halal research in the non-financial …
permissibility (Halal) of products and thus the majority of Halal research in the non-financial …
Purchase intention for luxury brands: A cross cultural comparison
Q Bian, S Forsythe - Journal of business research, 2012 - Elsevier
This cross-cultural study examines the effects of individual characteristics (ie, consumers'
need for uniqueness and self-monitoring) and brand-associated variables (ie, social …
need for uniqueness and self-monitoring) and brand-associated variables (ie, social …
Can evoking nature in advertising mislead consumers? The power of 'executional greenwashing'
This paper examines the 'executional greenwashing'effect, defined as the use of nature-
evoking elements in advertisements to artificially enhance a brand's ecological image. Using …
evoking elements in advertisements to artificially enhance a brand's ecological image. Using …
The influence of social media marketing on consumers' purchase decision: investigating the effects of local and nonlocal brands
Growing usage of social media has provided marketers a better space to engage with
customers. However, research examining effects of social media marketing from the …
customers. However, research examining effects of social media marketing from the …
Authenticity is contagious: Brand essence and the original source of production
It is well established that differences in manufacturing location can affect consumer
preferences through lay inferences about production quality. In this article, the authors take a …
preferences through lay inferences about production quality. In this article, the authors take a …
How perceived brand globalness creates brand value
In today's multinational marketplace, it is increasingly important to understand why some
consumers prefer global brands to local brands. We delineate three pathways through which …
consumers prefer global brands to local brands. We delineate three pathways through which …