Sponsored recommendation blog posts, a form of online consumer review, are blog articles
written by bloggers who receive benefits from sponsoring marketers to review and promote …

Gaming as a cutting-edge concept has recently been used by some innovative tourism
sectors as a marketing tool and as a method of deeper engagement with visitors. This …

The advertising industry is a lucrative business in Malaysia. However, government
intervention in the industry has to certain extent regulated the content of the advertisement …

Contextual advertising or Context Match (CM) refers to the placement of commercial textual
advertisements within the content of a generic web page, while Sponsored Search (SS) …

Purpose–The purpose of this paper is to analyse key drivers of teenagers' attitude toward
mobile advertising and its effects on teenagers' mobile advertising acceptance …

This study builds on previous research on the impact of tourism advertising and argues that
there are a number of likely routes through which tourism advertising influences destination …

Computational Advertising, popularly known as online advertising or Web advertising, refers
to finding the most relevant ads matching a particular context on the Web. The context …

Informativeness and entertainment are regarded as two types of advertising value that can
influence consumers' attitudes toward Web advertising. Despite of many studies on these …

The current boom of the Web is associated with the revenues originated from on-line
advertising. While search-based advertising is dominant, the association of ads with a Web …

Companies spend an increasing amount of money in influencer marketing, whereby
individuals with a sizable social network of follower endorse products of companies …