Marketing Analytics is gaining much importance in the current digital transformation age.
Marketers consider and experiment with new-age marketing communication tactics to …

As the rapid growth of technology, there're new advertising trends which can deliver the
communication messages to the people more accurately. Therefore, every business …

While positive brand relationships have received a great deal of academic attention,
negative brand relationships—specifically brand avoidance—have been neglected. As part …

Programmatic advertising operates within a surveillance framework that monitors consumer
behaviour and generates personalised content to deliver more targeted advertisements to …

Programatik reklamcılık, izleyicilere daha hedefli reklamlar sunmak amacıyla tüketici
davranışlarını izleyen ve kişiselleştirilmiş içerik üreten bir gözetim çerçevesiyle çalışır. Bu …

The present study was aimed at determining factors and representing a model for
personalized advertising by the mixed method. In the qualitative phase, using the Meta …

Digital advertising sales represent more than half of the global ad sales. It has been proven
that personalized advertisements are highly effective within the online environment because …

RETRACTED: What determine advertisement avoidance? An multi-regression analysis of online
video ads - Hua Zhang, 2023 Skip to main content Intended for healthcare professionals Sage …

Online behavioural advertising (OBA) is a type of advertising which helps to track individual
online behaviour in order to deliver tailored advertising to online users. OBA appears to be …

As the rapid growth of technology, there're new advertising trends which can deliver the
communication messages to the people more accurately. Therefore, every business …