Purpose This study aims to demonstrate digital banking's influence on customers' evaluation
of service experience and develop a framework identifying the most significant variables of …

In recent years we have witnessed a growing number of companies and institutions
embedding game mechanics and game design techniques in all types of information …

The purpose of this research is to understand the main factors that determine users'
continuance intention to use social mobile Apps, considering two utilitarian (ie, perceived …

While gamification has emerged as one of the most promising futuristic trends in e-
commerce, how it impacts consumers' impulse buying behavior remains largely …

The key objective of this study is to propose and examine a conceptual model that best
explains the key factors influencing Jordanian customers' intentions and adoption of Internet …

Gamification is increasingly applied as a design strategy when improving various behavioral
outcomes in the online retailing domain. Understanding the attributes of gamification …

The tremendous and rapid developments in the information and communications technology
sector as well as mobile devices have resulted in modern technologies, one of which is …

In recent years, the growth of cryptocurrency has undergone an enormous increase in
cryptocurrency markets all around the world. Sadly, only insignificant heed has been paid to …

Artificial intelligence (AI) technologies are increasingly integral to our world, as they serve as
the foundation for new value propositions and distinctive customer experiences. AI is crucial …

In recent years, there has been an upsurge in the number of mini-games on mobile
commerce platforms. The emerging gamification phenomenon of e-commerce still requires …