Many tourism-related activities have been suspended due to the nationally enforced
lockdown to combat the Coronavirus pandemic. The tourism industry suffered immensely …

Purpose Research in tourism and hospitality industry marketing has identified many highly
effective applications of social media. However, studies in the existing literature do not …

Livestreaming is an important marketing channel that could create viewers' emotional
engagement with hotels and hence boost purchase. Parasocial interaction theory explains …

Purpose This paper aims to explore and discuss the impact of digital innovations from a
business eco-systemic perspective. Key smart technology application themes in the cruise …

The research intends to identify the predictors of impulsive hotel consumption behaviour
among tourism for live-streaming e-commerce context in Malaysia. The research also …

Purpose The purpose of this study is to quantify the impact of online customer reputation on
financial profitability. Design/methodology/approach Online reputation is captured by …

Purpose The purpose of this paper is to establish the link between three constructs, namely,
service innovation, corporate reputation (CR), and word-of-mouth (hereinafter WOM) …

Social media enjoy a phenomenal success in terms of adoption and usage levels. They
cause paradigm shifts on how people connect and communicate with each other, on how …

Branding originated as a means by which a company differentiated its goods and/or services
from those of its competitors (Cowley, 1996). In tourism and hospitality, the importance of …

Drawn upon Telepresence theory, this study aims to identify the relationships between
existential authenticity, celebrity attachment, telepresence, and travel intention in the short …