Panic buying in the COVID-19 pandemic: A multi-country examination
The global crisis of COVID-19 pandemic has ravaged the world economy and healthcare,
igniting much fear, panic, and uncertainty among billions of people. As lockdowns being …
igniting much fear, panic, and uncertainty among billions of people. As lockdowns being …
The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust
Corporate social responsibility has been extensively discussed and linked to the firm
performance by the researchers. However, a significant research gap remains unexplored …
performance by the researchers. However, a significant research gap remains unexplored …
How do social media influencers induce the urge to buy impulsively? Social commerce context
Based on signaling theory, the current research examines the impact of Fashion Influencers
(FIs) on consumers' Urge to Buy Impulsively (UBI) in a social commerce context. This …
(FIs) on consumers' Urge to Buy Impulsively (UBI) in a social commerce context. This …
Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness
The role of social media in promoting sustainable attitudes is currently understudied.
Underpinned by social learning theory, this study unveils the effect of social media usage …
Underpinned by social learning theory, this study unveils the effect of social media usage …
“I'll buy what she's# wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social …
Companies increasingly leverage Instagram as a channel for brand management, consumer
services, and social commerce. This study addresses the dynamics of interaction among …
services, and social commerce. This study addresses the dynamics of interaction among …
The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce
Social commerce has altered the consumption experience due to various interactive factors.
Growing evidence stated that users are prone to buy impulsively in such an environment …
Growing evidence stated that users are prone to buy impulsively in such an environment …
Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model
The exponential growth of mobile phone usage has shifted the attention of marketers toward
digital advertising as a tool for targeted communication. However, the increased usage of …
digital advertising as a tool for targeted communication. However, the increased usage of …
Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying
This study develops an underlying mechanism outlining the impact of digital influencers on
consumer impulse-buying behavior in the context of social networking sites (SNSs). Based …
consumer impulse-buying behavior in the context of social networking sites (SNSs). Based …
Impact of social commerce constructs and social support on social commerce intentions
Purpose The purpose of this paper is to investigate the influence of social commerce
constructs (SCCs), social support and relationship quality on social commerce intentions …
constructs (SCCs), social support and relationship quality on social commerce intentions …
[HTML][HTML] Transformational leadership and civic virtue behavior: Valuing act of thriving and emotional exhaustion in the hotel industry
The study aims to examine the impact of transformational leadership (TL) on employee civic
virtue behavior (CVB) by applying social exchange theory. Inconsistent findings from …
virtue behavior (CVB) by applying social exchange theory. Inconsistent findings from …