Tailoring the future of MSME marketing: A study on leveraging customer data for personalized experiences

TWE Suryawijaya, MF Wardhani - Implementasi Manajemen & …, 2023 - jurnal.uwp.ac.id
MSMEs play an important role in the global economy, employing nearly 90% of the
workforce and contributing nearly 50% of the world's gross domestic product. However …

New e-marketing strategies through big data optimization in fisheries MSMEs

R Nusantara, A Amron, FIFS Putra… - … on Application for …, 2024 - ieeexplore.ieee.org
The shift towards digitalization in recent times has significantly impacted the maritime and
fisheries sector, particularly Micro, Small, and Medium Enterprises (MSMEs), as they …

DRIVE-THRU REVOLUTION: ENHANCING CUSTOMER SATISFACTION THROUGH DIGITAL TWINS

YM Lanawaang, TWE Suryawijaya - … Management Analysis Journal …, 2024 - jurnal.umk.ac.id
In business, understanding consumers is paramount. Digital Twins technology provides
virtual representations of consumers and real-time insights. This study evaluates the …

Achieving Customer Satisfaction Drive-Thru Services through Digital Twins in America

Y Lanawaang, T Suryawijaya, B Zhou - International Journal of …, 2024 - ejournal.jic.ac.id
In today's dynamic business environment, comprehending consumer behavior stands as a
pivotal factor for achieving success. However, traditional methods of gathering consumer …

[PDF][PDF] DRIVE-THRU TRANSFORMATION: ELEVATING CUSTOMER SATISFACTION WITH DIGITAL TWINS

TWE Suryawijaya, YM Lanawaang, TTO Khant - researchgate.net
In the modern business landscape, traditional methods of understanding consumer behavior
are constrained by time, cost, and depth limitations. The emergence of Digital Twins, which …