Social media platforms have been adopted rapidly into our current culture and affect nearly
all areas of our everyday lives. Their prevalence has raised questions about the influence of …

Purpose In the current information age, when the attention spans of most people have
become very short, marketers are facings serious challenges to grab the attention of their …

Purpose This study aims to investigate the generation of negative emotions and behavior in
Muslim consumers from their attitude toward offensive advertising. Mediation of brand hate …

There is a consensus among scientists that climate change is an existing, growing, and
human-made threat to our planet. The topic is a divisive issue worldwide, including among …

The advent of intelligent wearable (external devices, such as watches and clothing) and
insideable (implanted devices, such as identification chips or chips that control technological …

Abstract Lesbian, Gay, Bisexual, Transgender, and Queer/Questioning (LGBTQ) inclusion in
advertising is important from a marketing ethics perspective and many brands have …

Purpose This study aims to examine the effect of Muslim consumers' religiosity on their
brand verdict regarding clothing brands, through the mediating role of decision-making style …

Today, technological implants to increase innate human capabilities are already available
on the market. Cyborgs, understood as healthy people who decide to integrate their bodies …

This study explores the links between the drivers of love towards traditional luxury brands
and the key outcomes of these. In more detail, we use the stimulus–organism–response …

Advertising has been found to induce consumer reactions, including emotions and
judgements, which in turn are believed to relate to important outcomes, such as purchase …