It is recognised that existing theories of Consumer Decision Making (CDM) are not well
suited for financial services and there have been calls for development of a new conceptual …

Purpose Several research models have been proposed in the existing literature to
understand the intention to use Islamic banking where conventional bank customers are not …

This research investigates the moderating role of perceived risk in the relationship between
satisfaction, loyalty, and willingness to pay premium price (WTP). A total of 364 respondents …

Though customer engagement (CE) is heralded as a strategic organizational imperative,
empirically derived insight into its nomological network remains sparse. Extending existing …

Purpose The purpose of this paper is to investigate how today's new type of opinion
leaders,“Citizen Influencers”(CIs), persuade their followers by exploring which …

Cultivating high quality relationships with customers is of paramount importance in the
banking sector. However, there has been little effort to examine relationship quality (RQ) in …

Given the intensive rivalry in the transport industry, passenger relationship management has
become a vital concern for the low-cost airline (LCA) sector. However, determinants of LCA …

Background: In the context of serious concerns over the affordability of healthcare, various
authors and international policy bodies advise that strategic purchasing is a key means of …

The rapid changing internet environment has created a competitive business landscape,
which provides opportunities and challenges for a variety of businesses. One of these …

In today's high competitive and globalize banking context, increasing Customer loyalty
emerges as the most important challenges faced by marketers. Cultivating loyal customers is …