A systematic review of the literature on digital transformation: Insights and implications for strategy and organizational change
In this article we provide a systematic review of the extensive yet diverse and fragmented
literature on digital transformation (DT), with the goal of clarifying boundary conditions to …
literature on digital transformation (DT), with the goal of clarifying boundary conditions to …
Research commentary—information transparency in business-to-consumer markets: concepts, framework, and research agenda
The Internet has brought about significant changes in the availability of market information in
many industries. E-commerce technologies provide sellers with opportunities to design …
many industries. E-commerce technologies provide sellers with opportunities to design …
Digital business strategy: toward a next generation of insights
Over the last three decades, the prevailing view of information technology strategy has been
that it is a functional-level strategy that must be aligned with the firm's chosen business …
that it is a functional-level strategy that must be aligned with the firm's chosen business …
Browse‐and‐switch: Retail‐online competition under value uncertainty
Although online shop** is becoming popular, consumers who are unsure about whether
to buy a product may find it advantageous to visit a brick‐and‐mortar retail store to first …
to buy a product may find it advantageous to visit a brick‐and‐mortar retail store to first …
COVID-19 and digital resilience: Evidence from Uber Eats
Using order-level data from Uber Technologies, we study how the COVID-19 pandemic and
the ensuing shutdown of businesses in the United States in 2020 affected small business …
the ensuing shutdown of businesses in the United States in 2020 affected small business …
Competition between local and electronic markets: How the benefit of buying online depends on where you live
Our paper shows that the parameters in existing theoretical models of channel substitution
such as offline transportation cost, online disutility cost, and the prices of online and offline …
such as offline transportation cost, online disutility cost, and the prices of online and offline …
A supply chain model with direct and retail channels
We study a dual channel supply chain in which a manufacturer sells to a retailer as well as
to consumers directly. Consumers choose the purchase channel based on price and service …
to consumers directly. Consumers choose the purchase channel based on price and service …
Omni-channel marketing strategy in the digital platform era
YJ Cai, TM Choi - Journal of Business Research, 2023 - Elsevier
In the digital platform era, omni-channel marketing is widely adopted. The efficiency of
marketing investment will affect the revenues and profits of the firms. On one hand, the firms …
marketing investment will affect the revenues and profits of the firms. On one hand, the firms …
Converting pirates without cannibalizing purchasers: The impact of digital distribution on physical sales and internet piracy
The availability of digital channels for media distribution has raised many important
questions for marketers, notably, whether digital distribution channels will cannibalize …
questions for marketers, notably, whether digital distribution channels will cannibalize …
Indirect network effects in new product growth
Indirect network effects are of prime interest to marketers because they affect the growth and
takeoff of software availability for and hardware sales of a new product. Although prior work …
takeoff of software availability for and hardware sales of a new product. Although prior work …