In today's globalized markets a favorable country-of-origin image (CoI) has a considerable
impact on consumers' evaluation of products originating from different countries and …

Abstract Context matters in International Business, but to what extent does it influence the
content of knowledge? This study offers a systematic literature review on the …

Evolving internet technology has brought about changes in consumer lifestyle and
increased online shop**. Grounded in the theory of technology readiness (TR), this study …

This paper seeks to explore the integration of social issues in the management of supply
chains from an operations management perspective. Further, this research aims to develop …

This study investigates the performance implications of the distinct mechanisms represented
by business and social networks in the effectual internationalization. Our hypotheses …

Artificial intelligence (AI) is an important link between online consumers and the tourism
industry. AI-chatbots are the latest technological advancement that have shaped the tourism …

Data equivalence refers to the extent to which the elements of a research design have the
same meaning, and can be applied in the same way, in different cultural contexts. Failure to …

Purpose–Mixed emotions (ie consumer ambivalence) play a central role in approach‐
avoidance conflicts in retailing. In order to assess how consumer ambivalence impacts …

Consumers in Western markets are increasingly critical towards globalization and re-
embrace local values. Companies thus must decide whether to continue to pursue global …

This exploratory study conceptualizes psychological ownership (PO)—a state in which
individuals feel as though the target of ownership is theirs—and investigates how customers …