Purpose The share of student youth, as consumers, is quite significant in the world.
Considering that retailers view young consumers (including student audience) an important …

Mobile phones have emerged as ubiquitous devices beyond simple means of
communication. Students studying at tertiary‐level educational institutions are one of the …

Purpose Mobile instant messaging (MIM) applications have grown profusely worldwide in
recent years in tandem with increased smartphone usage. The purpose of this paper is to …

This research was aimed to examine the factors that influence student dependence on
smartphones and its effect to purchase intention. Quantitative research method used in this …

The rapid development of information and communication technologies (ICT) and the so-
called ICT Revolution (Baldwin, 2016, p. 84) has changed the face of the world. The …

User acceptance of technology is essential to determine its success. The current paper
incorporates the main properties of the technology acceptance models (TAMs) developed by …

Résumé Considéré comme un artefact de la société moderne, le téléphone intelligent a pris
une place importante dans la vie des individus. La grande dépendance à l'égard des …

Abstract Information technology (IT) startup owners often lack new venture modeling
strategies to sustain their businesses beyond 5 years. Information technology startup owners …

Los smartphones se han convertido en una parte integral en la vida de las personas,
encontrándose en constante evolución y actualización como efecto de las necesidades y …

Sažetak Cilj rada je istražiti koji sve motivi potiču potrošače na korištenje pametnog telefona
te kojim se oni točno kriterijima vode i služe prilikom izbora istoga. Današnji život je postao …