Two decades ago, the introduction of the Implicit Association Test (IAT) sparked enthusiastic
reactions. With implicit measures like the IAT, researchers hoped to finally be able to bridge …

Animal research has shown it is possible to want a reward that is not liked once obtained.
Although these findings have elicited interest, human experiments have produced …

Intimate Relationships covers both classic and current material in a concise yet thorough
and rigorous manner. Chapters range from attraction to love, attachment to jealousy …

The sunk cost bias, that is, people's suboptimal tendency to continue to pursue previously
invested options, has been found in many domains, and various mechanisms have been …

In an integrative review, we examine four theories and models of romantic passion to
determine what causes feelings of romantic passion. Although a growing consensus has …

Purpose Focusing on firm-initiated brand communities, the purpose of this paper is to
systematically examine the influence of brand community rejection on consumer evaluations …

Background and objectives Wanting and liking reflect different phenomena that can be
dissociated. In the present research, we develop and validate an implicit measure of …

According to dating folklore, playing “hard-to-get” is an effective strategy for attracting
prospective mates. However, some research suggests that this strategy could backfire if it …

Decades of research indicate that individuals adhere to existing states (“status quo bias”)
and value them more (“endowment effect”). The present work is the first to investigate status …

Egalitarian values, tolerance, and diversity are popular in modern societies. Still, even today,
people are discriminated against because of their race, gender, age, or sexual orientation. In …