The discharge of radioactive wastewater into the eastern ocean from the Fukushima Daiichi
nuclear plant, a decision that comes from the Japanese government and TEPCO (Tokyo …

Encouraging consumers to adopt environmentally responsible behaviors is essential for
achieving sustainability goals in hospitality and tourism. Service providers can leverage the …

Product packaging is important for attracting consumer attention and creating expectations
regarding a product, both of which can influence product evaluation. A key issue in package …

Previous studies have predominantly demonstrated that experiential purchases (EPs) yield
greater purchase-related happiness than material purchases (MPs), a phenomenon known …

This article investigates consumer response to brand name in a foreign language for a low
involvement product. Foreign Language Display theory and country-of-origin (COO) …

The deterrent effects of geographic distance on organizational behavior have garnered
increasing attention from scholars in international business. However, there is a paucity of …

The cognitive load theory, predominant in educational psychology, is gaining prominence in
consumer decisionmaking studies. This study extends cognitive load dimensions to …

The increasing destruction to marine ecosystems and the related health issues, have
attracted the sustained attention of international community in the context of ocean and …